From The

BEST-SELLING AUTHOR

Riding The Dragon: 5 Steps to Business Success In an Unpredictable Global Economy

These are challenging times for businesses. In light of accelerating change and high-impact events, we now face tremendous pressure to respond quickly and decisively. How did we get here? What does the future hold? And more importantly, how do we move forward confidently? Some of the answers to these questions can be found by examining our journey. Commerce has come a long way since the first humans bartered for valuables with neighbouring groups.

Today, business has a pivotal role in a global society of almost 8 billion people. A study of the evolution of business shows us how our choices contributed to our current state and also shows us how many options are still available to us. Other answers come from looking outside the sphere of business to different areas that have successfully navigated change and hardship. The fields of science, technology, politics, exploration, and sports have remarkable stories of adaptability, innovation, and success in the face of overwhelming odds.

This book distills learnings from past and present into a framework that will enhance your organization’s ability to navigate in a highly competitive and volatile world. The framework provides a comprehensive and practical model that augments your core business practices. Based on five key principles, this framework will help you become a nimble, savvy, and efficient organization that is well-positioned to take on future challenges.

Riding The Dragon: 5 Steps to Business Success In an Unpredictable Global Economy

About The Author

Zarina is an experienced consultant, speaker, coach & an author who works with businesses to help them navigate a highly competitive and volatile world. She has worked with top companies across multiple industries for over 20 years.

 

She is the creator of the D.A.N.C.E Framework—a unique perspective on creating a focused, adaptable, and effective organization.

 

Her book “Riding the Dragon—5 steps to business success in an unpredictable global marketplace” is a guide to the practical use of the D.A.N.C.E. framework. Zarina uses stories of successes against overwhelming odds to illustrate each of the five key principles.

 

Zarina lives in Toronto, Canada.

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Riding The Dragon: 5 Steps to Business Success In an Unpredictable Global Economy is available globally at these bookstores!

FAQ

1. What Inspired You to Write This Book?

I wrote this book because I love stories. The Harry Potter series is a favorite of mine, and its combination of creativity, magic, and suspense was inspiring to me. I find being immersed in a story and invested in what’s to come very exciting, so I wanted to create something that would allow readers to do just that.

2. What will your readers gain from your book?

In addition to being entertained, I hope my readers will see characters in difficult circumstances and feel they’re not alone in their real-life struggles. I hope that my characters’ ability to find a way forward will inspire readers to look for silver linings and that their successes as a team and struggles when divided show readers the importance of togetherness.

3. What was your unique quotient for this project?

One thing that makes my story unique is the shift in perspective. Readers get to see the events of the book unfold through the eyes of a variety of characters. This provides readers with additional information and adds layers to the story. Readers get to know each character a little more while developing a more complete picture of what’s happening in the book.

4. How did becoming an author help in your brand/business?

Becoming an author has opened the door to new opportunities. It allowed me to express my creativity in a way that helped me connect with different people and be a part of a new community. Through social media, in-person events, and more, I’ve had the chance to meet new people, share new experiences, and even support other authors in their journeys to become published.

5. What are your future plans as an author?

Moving forward, I will continue writing The Rodney Brothers series. I have a lot more of this story to give, and I’m excited to see my first two books continue to evolve.