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Forward Thinking For Your Business: It's not who you know in business, it's who knows you

I don’t know what I should be doing to market my business. I don’t have time to commit to marketing. I tried marketing in the past and it hasn’t worked. If you’re struggling with marketing, this book is for you.

Someone decides to become a customer of your business because you have something they want or need. But first, they have to know you have something they want or need. How you tell them is through marketing.

Forward Thinking for Your Business is a desktop reference for business owners who want to make better marketing decisions. Short chapters on real business situations will help you decide if a marketing opportunity will reach the right people and make them want to become a customer. There are many ways to market your business and you want to choose what will work best for you.

This book can guide you to those good choices. This book will save you time and money – two things no business owner likes to squander. It includes a one-page marketing plan and plenty of tips you can implement today to boost your marketing results.

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Forward Thinking For Your Business: It's not who you know in business, it's who knows you

As a business owner juggling multiple roles, I often find myself putting marketing on the back burner, only to scramble when I realize my competitors are gaining traction. Forward Thinking for Your Business by Jennifer Layman is the book I didn’t know I needed. What sets this book apart is its practicality and no-nonsense approach. Layman doesn’t just talk about marketing in vague terms—she breaks down real-world challenges that business owners face daily, from addressing negative feedback to dealing with copycat competitors. The chapter on word-of-mouth vs. referrals really struck a chord with me; I’ve always believed word-of-mouth was enough, but this book helped me see the gaps in my strategy. I also appreciated how each chapter is concise and actionable—perfect for busy professionals who don’t have time for fluff. The insights on leveraging sponsorships, making marketing decisions without overthinking, and even handling critics in business were incredibly helpful.
Rebecca
I thought this book was going to be another standard marketing book but I was pleasantly surprised. The opening chapters discussing why marketing is important for every business and overcoming the most common objections to marketing that a lot of business that have "been around forever" or that "everybody knows" really helped shift my own perspective. The sections I found the most useful were the ones on professional emails, which I'm already updating for my own small business, and about building a marketing budget. The one-page marketing plan is also extremely helpful for anyone from beginners to experts. I also appreciated the chapter on sales and the mindset difference from 'selling' to 'information' sharing which makes the whole process more natural and less intimidating. Overall I thought this book was very useful, had a lot of great insights that I hadn't considered previously, and is a must-read for anyone looking for clear and practical marketing strategies that they can implement right away.
Kevin Osborn
This is a great book and one that I’ve already recommended to friends and colleagues. Jennifer has written everything in a relatable way so everything she talks about is easy to understand. I have lots of things to change and lots of new ideas to work on in my business for the better.
Frederick Knight
This author shares a wealth of experience and expertise. Marketing is a continual process that requires change. There are a lot of great points in this book to reflect on. Well written. Easy to comprehend and implement. Sally Swanburg Wallace
WBW

About The Author

A small business marketing speaker, author and advisor, Jennifer helps owners and organizations who think they can do more, to actually do it. She is known for finding solutions to challenging circumstances while creating a sustainable marketing strategy that continues to perform. Her clients experience greater results and opportunities than they anticipated.

Jennifer’s competitive spirit was developed from her golf career. From earning the title of Big South Conference Champion with Campbell University to a pro career on the Canadian women’s circuit, her competitive training is something she uses in the corporate world.

Never one to get comfortable in the status quo, Jennifer up-leveled her business to focus on empowering entrepreneurship worldwide. She launched her first book – Forward Thinking for Your Business – as a guide for small business owners everywhere, addressing common marketing issues with impactful tactics. Her advice is easy to implement and based on real-life entrepreneurial experience.

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Forward Thinking For Your Business: It’s not who you know in business, it’s who knows you is available globally at these bookstores!

FAQ

1. What Inspired You to Write This Book?

I wrote this book because I love stories. The Harry Potter series is a favorite of mine, and its combination of creativity, magic, and suspense was inspiring to me. I find being immersed in a story and invested in what’s to come very exciting, so I wanted to create something that would allow readers to do just that.

2. What will your readers gain from your book?

In addition to being entertained, I hope my readers will see characters in difficult circumstances and feel they’re not alone in their real-life struggles. I hope that my characters’ ability to find a way forward will inspire readers to look for silver linings and that their successes as a team and struggles when divided show readers the importance of togetherness.

3. What was your unique quotient for this project?

One thing that makes my story unique is the shift in perspective. Readers get to see the events of the book unfold through the eyes of a variety of characters. This provides readers with additional information and adds layers to the story. Readers get to know each character a little more while developing a more complete picture of what’s happening in the book.

4. How did becoming an author help in your brand/business?

Becoming an author has opened the door to new opportunities. It allowed me to express my creativity in a way that helped me connect with different people and be a part of a new community. Through social media, in-person events, and more, I’ve had the chance to meet new people, share new experiences, and even support other authors in their journeys to become published.

5. What are your future plans as an author?

Moving forward, I will continue writing The Rodney Brothers series. I have a lot more of this story to give, and I’m excited to see my first two books continue to evolve.